A brand is not the logo. It is whether a new customer understands you, can reach you easily and trusts what they find. Answer each question honestly—“partly” counts as no.
The five universal checks
- A new visitor can tell within five seconds what you offer and who it is for.
- Your name, contact details, hours and services match on your website, Google profile and social pages.
- Every enquiry—call, WhatsApp or form—has a named owner and gets a reply the same working day.
- You know how many enquiries became customers last month.
- You ask every customer for honest feedback the same way and reply to reviews.
Three checks specific to interiors & home
- Your portfolio shows real, completed projects with client permission and credits.
- An enquiry is followed by a clear brief, budget range and next step.
- Your design point of view is recognisable across projects.
What to fix first
- Mostly “no” on the first two: start with brand clarity. Add project purpose, process and approved attribution.
- “No” on enquiries and follow-up: fix the customer journey. Create a useful, respectful requirements path.
- “No” on feedback and trust: start with information accuracy and a response process. Build a coherent identity across proposals and digital touchpoints.
Take the interactive version to get a score out of 100 and your weakest area. The score is calculated in your browser. A follow-up enquiry is separate and is sent only if you choose to submit it.
Next step
Want this checked for your interior studio?
Help the right clients see the right fit in your work. Start with diagnose the problem from ₹35,000, or take the free two-minute brand check.