Interiors & home marketing needs an approval process as well as creative work. An unchecked claim or a review reply that exposes private information can undermine trust. This is a working list of questions to check before publication.
The rules and guidelines to check against
- Permission and copyright for project photography
- Accurate material, warranty and sustainability claims
- ASCI guidelines on advertising claims
These are pointers for review, not legal advice. Confirm the specifics with a qualified adviser.
What a trustworthy interiors & home brand visibly shows
- Real, credited projects
- Clear process and fee structure
- Material and warranty transparency
- Designer credentials
Common questions to review
How do interior designers get better clients?
Show real work and your reasoning, publish a clear process and budget range, and ask for a brief before a site visit. This attracts clients who value design and filters those looking only for the lowest quote.
Can interior designers post client homes online?
Only with the client’s permission, and ideally without revealing personal details or location. Credit photographers and collaborators properly.
A quick pre-publication check
- Your portfolio shows real, completed projects with client permission and credits.
- An enquiry is followed by a clear brief, budget range and next step.
- Your design point of view is recognisable across projects.
If any of these is a “no”, fix it before spending on promotion. You can score all eight checks in two minutes with the free brand health check.
Want this checked for your interior studio?
Help the right clients see the right fit in your work. Start with diagnose the problem from ₹35,000, or take the free two-minute brand check.